For nearly three years, Shannon Ballet has proudly served as Vice President of Marketing at Time4Learning, an award-winning online PreK-12 homeschool curriculum that is a part of the Cam- bum Learning® Group family of educational prod- ucts. Her journey at Time4Learning began in Janu- ary 2020, just before COVID-19 changed the world. Seemingly overnight, the pandemic trans- formed the way teachers, students and parents interacted with Prek-12 education. Throughout the pandemic, Shannon and her team remained committed to helping parents and students who were thrusted into this new reality and concerned about their children falling behind academically. She is driven by the idea that every student has unlimited potential, that par- ents and teachers matter, and that data, instruction, and practice are the keys to success in the home, classroom, and beyond.
Successful at building and leading teams that champion positive change, Shannon balances business needs with human and technology solutions. Curating highly effective marketing programs, powered by automation and business intelligence, she moves easily from vision and strategy, to imple- mentation and measurement - bringing the science to the art of marketing. Shannon has leveraged data and tech to optimize each stage of the custom- er journey during the accelerated growth period hyper-charged by the global pandemic. Through her multi-pronged approach to data-driven marketing, Shannon has helped Time4Learning, and homeschooling in general, transi- tion from a niche educational model to a well-known and mainstream school choice option. Shannon graduated from Florida International University's College of Busi- ness, and then earned her master's from Nova Southeastern University. She currently resides in Miami with her three daughters Emily, Sidney, and Sienna. She is humbled to be recognized as a March of Dimes 2021 Women of Distinction honoree, and for the work she cares so deeply about and will for years to come.